Arnold Schwarzenegger Ad Campaign

In conjunction with developing the brand position, brand identity and packaging for the Arnold Schwarzenegger Series, we tied in all the individual product positions and value propositions into one cohesive campaign. A high visibility campaign that builds upon the brand message and creates a unique message and visual language for each product. Tight. Integrated. Recognizable. Memorable. This campaign was placed in national and international media markets including the United States, Brazil, United Kingdom, Central Europe and Australia.